Our Story
Regalians makes body care for underarms, inner thighs, knees and the back of the neck. Areas that almost every Pakistani woman has a problem with, and that almost no Pakistani brand actually builds for.
Where this came from
Open any bathroom cabinet in Lahore, Karachi or Sheikhupura and you will find roughly the same four things. A whitening cream. A tub of parlour bleach. A face serum being used on underarms because there was nothing else. And a razor designed for a man’s jawline, being dragged across an inner thigh.
None of it was built for the job.
The whitening creams worked for about a week. They stripped the surface, the tone lifted, and then it came back darker than before, because that is what happens when you injure skin and it responds with more pigment, not less.
The face serums were formulated for cheek skin, which is roughly 0.02mm thick and lives in open air. Underarm skin is thicker, folds in on itself all day, sits under fabric, and deals with heat, sweat, friction and a blade every few days. It is a completely different environment and it needs a completely different formula.
And the parlour appointment cost around Rs.2,250, lasted about three weeks, and had to be booked again before every wedding, every Eid, every occasion where you wanted to wear something sleeveless.
We did that arithmetic once. Roughly Rs.27,000 a year, for a result that never stayed.
“Every woman we spoke to had the same three products and the same complaint. Nothing was built for the body.”
Why Regalians exists
How we decided
These were written down before a single formula was tested, and we have not moved on any of them since.
We ruled out hydroquinone, mercury compounds and every surface-stripping bleach agent before we looked at a single formula. Not for marketing reasons, because they cause the rebound darkening that brought people to us in the first place.
We built around alpha arbutin, kojic acid, glycolic acid, niacinamide and peptides. These work on the appearance of pigmentation gradually and support the skin barrier while they do it. They are slower. They also do not undo themselves.
Every product is dosed and textured for thicker, higher-friction skin. That means richer emollients, a higher tolerance for actives than a face serum would allow, and non-sticky finishes.
Because nobody wants a tacky underarm under a kameez in Lahore in June. That sentence is not a slogan. It is an actual formulation constraint that killed two versions.
We list our actives by name on every product page. Not “botanical brightening complex.” Alpha arbutin. Kojic acid. Niacinamide. Glycolic acid. Peptides. Vitamin B5.
If a brand will not name what is inside, there is usually a reason.
The range
We have been asked for face cream, body wash, hair oil and lip balm. We have said no to all of them. We would rather be the brand that does four things properly than forty things adequately.
Works on the appearance of pigmentation. Every night, on clean dry skin.
Alpha arbutin · Kojic acid View
Clears surface buildup. Sixty seconds, twice a week, in the shower.
Glycolic acid · Dragon fruit View
Protects the skin during shaving. 150g, around 40 shaves.
Peptides · Niacinamide View
Cuts without catching. A head that follows the contour instead of skating over it.
Built for the body ViewWhat we will not do
Body skin turns over slowly. Underarms and inner thighs are among the slowest areas on the body. Anyone selling you a seven-day transformation is selling you either a bleach or a lie.
Texture usually moves first, around week two. Tone is slower, typically weeks four to eight. We would rather you know that before you order than feel misled in week one.
Ninety days. Use it properly. If your skin is no smoother or more even than the day you started, message us and we refund the product cost. No empty jar to return. No form to fill in.
We would rather refund the people it does not suit than have them quietly stop using it, and quietly stop trusting us.
Agar farq na aaye, paisay wapas. Jar wapas bhejne ki zaroorat nahi.
Who writes to us
If any of that sounds like you, we built this for you.
The line on the box
That line is on our packaging because it is the actual reason this brand exists, not because it tested well.
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